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How to ask someone for thousands of pounds - part 1

👉 Find out what their passion is

Major donors really care about your cause. But every person’s motivation will be different.

Why do they want to invest their time and money in what you do? Do they have a passion for a particular country, city or people group they’ve spent time with? Or are they firm believers in a type of work you do - like microfinance, girls’ education or digging wells?

Try to find all this out before you go to them with a proposal. Match something that needs funding with their personal passion. They are likely to give a large sum to fund a tangible project.

When you know your major donors well, you will start to think: “That new education project in Malawi needs a start-up fund – Graham might be interested in that…”

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