In the event of an incident, whether reputational or not, it is vital to respond quickly and effectively to mitigate the damage. A crisis management plan outlining the key steps helps to do this.

The crisis management plan should include a designated crisis team, a clear communication strategy, and a plan for monitoring and evaluating the situation. (See our checklist below for more considerations.) This helps ensure that the charity is prepared to respond quickly and effectively to any reputational risks, minimising the impact on its reputation and ability to carry out its mission. By responding proactively and transparently, charities can demonstrate their credibility and trustworthiness, which can even have a net positive impact.

The full guide can be read here:

Managing your charity’s reputational risks